Services
From The Rooftops does the behind-the-scenes work that helps build world class brands. Through insights and planning, I help companies define and articulate Who they are, What they stand for, and Why they matter. Strong brands are built through two-way dialogue and engagement. From The Rooftops can help you get the conversation started, or keep it going, giving you the means to create a meaningful “brand story” together with your customers.
Research and Insights
✪ Qualitative and quantitative discovery
✪ Competitive landscape assessment
✪ Observation and monitoring
Brand Strategy
✪ Positioning and messaging
✪ Identity pillars
✪ Architecture
✪ Integrated communications planning
Brand Alignment
✪ Experiential brainstorming, facilitation
✪ Touchpoint and communications assessment and improvement
✪ Story workshops
Brand Identity
✪ Brand promise
✪ Vision and mission
✪ Values
✪ Personality
✪ Logo, business papers
✪ Naming
