The Next (Worst) Campaign Frontier
Folks, I fear that we stand on the bleeding edge of the next wave of bad marketing. In a word: Occupy. It seems that marketers, running short on new ideas of their own, have decided the time is ripe to replace their Got milk? rip-off taglines with the all-new Occupy _____. Have you seen them cropping up? It’s pretty bad. The most recent one I saw was: Occupy Savings. Ugh. Please stop.
Instead, let’s add one more phrase to the list of “DO NOT USE” slogans:
1. Just ____ it. (A million marketers should be paying Nike royalties on this one.)
2. Got _____? (It worked for milk because it was UNIQUE and UNEXPECTED.)
3. Occupy _____.
I’m sure there are others that deserve banishment. What am I forgetting?
-Scott
This sort of copy-cat sloganeering bugs me for the same reason most internet memes do: they’re usually not cleverly executed and new iterations appear long after the schtick is worn out.
Unfortunately, lazy marketing / meme-ing will continue in spite of our eye-rolls.
Occupying your comment box,
Michael