http://fromtherooftops.us/making-value-brands-and-social-media/ Branding, Strategy, Consumer Insights and Trends Fri, 02 Mar 2012 00:11:15 +0000 hourly 1 http://fromtherooftops.us/making-value-brands-and-social-media/comment-page-1/#comment-970 Wayne Tue, 06 Jul 2010 01:25:31 +0000 http://fromtherooftops.us/?p=686#comment-970 Here I am again. I would posit that before "A brand must first understand their customer and how their customer wants to interact" is to determine where (and perhaps IF) your customers are active in/on the social web (perhaps that's buried in the "understand their customer" part). Depending upon the segment, they may or may not be using many of the tools social media types assume everyone has access to. Engage them where they are... Here I am again. I would posit that before “A brand must first understand their customer and how their customer wants to interact” is to determine where (and perhaps IF) your customers are active in/on the social web (perhaps that’s buried in the “understand their customer” part). Depending upon the segment, they may or may not be using many of the tools social media types assume everyone has access to. Engage them where they are…

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