Inspiring Evangelism or: How I Learned to Ignore the Social Media Experts
There is truly one thing that can guarantee your success in this new socially connected world (and it’s the same thing that guaranteed success back before there were “friends” to collect or tweets to twoot): Being so damn good at what you do that your customers want to climb the nearest mountain and sing your praises to the world.
So I ask you, are you inspiring evangelism?
Apple, like other great brands, clearly inspires evangelism.
If you’ve been in business for a year or more, I bet you are. At least some of the time. I bet every now and then you hit the ball out of the park. Out of the bloody stadium. But I bet you could do it more consistently. And I bet you could remove some barriers to make the sharing of those experiences easier. For when you truly do connect in this way, your customers will want to sing your praises. On twitter. On facebook. On flickr. Wherever they are. And you should be there to celebrate/evaluate/communicate with them. But for the right reasons: To grow the health and vitality of your relationship with them. To learn from them. To realize when you’ve swung and missed. And to capture and revel in the shared experience of doing something really well.
-Scott
