- Brand: The feeling a person gets in their stomach, heart and mind when they hear your name; the accumulation of such impressions
- Evangelist: A preacher of the gospel.
- Marketer (20th Century): Someone who promotes or exchanges goods or services for money; the controller of external messaging.
- Marketer (21st Century): A community builder that connects brands with the people who love them; the conduit for external communication and caretaker of authentic brand ownership.
- Sustainability: Development that meets the needs of the present without compromising future generations to meet their own needs.
- Zealot: A fanatically committed person.
