Giving your fans a voice
A compelling (and depressing) new video from Broken Social Scene, apparently created by one of the band’s many fans. Modern technology gives brands (and bands) the chance to create powerful values-based connections with their audience. Through music, of course, these connections have always been there, but this video is nevertheless a powerful demonstration of what can be created when you connect with and empower your fans to engage with you and your offerings.
-Scott
