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on December 4th, 2009•
“Scott’s initial work for us was on a brand platform that exquisitely captures what SAIF Corporation is and how the company is unique. It continues to inform the work we do every day. One recent project Scott completed for us described how our customers receive and absorb information. The insights guided the redesign of our quarterly customer publication. We now have the most respected and valuable publication in our industry. Most importantly, our customers love it!
Scott is a rock-star brand strategist. He is working with us in two key areas: 1) better aligning our culture with our brand, and 2) helping us to ensure that external stakeholders’ experiences of SAIF are aligned with the brand. What’s especially important is that Scott understands every project is developmental in some way, and so he designs each to include appropriate learning opportunities – made easier by the fact that he works well with executive management, line staff, and everyone in between. We are doing groundbreaking work together that simply wouldn’t be possible without his partnership.”
-Rick Hanson, Director of Strategy and Brand -April 7, 2008
SAIF's "Dedicated Advocate" wall
