Archive for Glossary

Sustainability

Glossaryon March 2nd, 2010No Comments

Development that meets the needs of the present without compromising future generations to meet their own needs.

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Zealot

Glossaryon February 16th, 2010No Comments

A fanatically committed person.

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Marketer (21st Century)

Glossaryon February 16th, 20101 Comment

A community builder that connects brands with the people who love them; the conduit for external communication and caretaker of authentic brand ownership.

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Marketer (20th Century)

Glossaryon February 16th, 2010No Comments

Someone who promotes or exchanges goods or services for money; the controller of external messaging.

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Evangelist

Glossaryon February 16th, 2010No Comments

A preacher of the gospel.

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Brand

Glossaryon February 16th, 2010No Comments

The feeling a person gets in their stomach, heart and mind when they hear your name; the accumulation of such impressions

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