With 168 members and growing, this Facebook group reinforces the notion that people are people, not consumers or market segments. One too many meetings with executives who focus their unsuccessful sales efforts on companies or demographic segments and you see the value in this discussion. People—with all their little quirks and intricacies—buy your products and services. Act accordingly.
A great tool for improved dialogue with your constituents. Follow the people that interest you and share (in 140 characters or less) what’s going on with you or your business. Less formal and far less time consuming than a blog (at least until you’re addicted). @zappos is an interesting person to follow (the CEO of Zappos.com) to see how Twitter can be a valuable business tool.
A daily discovery of PDX people, Portland On Fire introduces you to a person in the Portland, Oregon, area every day. Check out the March 4th profile!
Patagonia takes on the challenge of calculating the true footprint of their business…one product at a time. If you’re “into” this whole green movement, check out this site, then encourage more businesses to think this way (and demonstrate this transparency) through whatever voice you have.
While our first priority is to minimize our environmental impact throughout the year, through practices such as purchasing 100% renewable energy from PGE, it was easy to offset the remainder of our carbon footprint (from travel, etc.) through a local donation to The Climate Trust.
Radiohead’s new record is finally here. They’ve ditched their label and allowed you to name your price for the download (seriously). Give them a few pounds and enjoy. It’s a great record, by the way.
“We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.” If you’re a marketer or business leader and you have not read the Cluetrain Manifesto, do it now. It was born in 1999, but it’s as relevant (and scary) today as ever before.
Proud to be a member of SBNP. Working hard to be a positive force in our community.
It was a lot like a scene from Oh Brother, Where Art Thou? The one when Delmar finds redemption in the river. From the Rooftops was born to help brands find and inspire their congregations.
