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	<title>Comments on: 10 Green Brands You Should Know</title>
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	<link>http://fromtherooftops.us/10-green-brands-you-should-know/</link>
	<description>Branding, Strategy, Consumer Insights and Trends</description>
	<lastBuildDate>Tue, 06 Jul 2010 01:25:31 +0000</lastBuildDate>
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		<title>By: caleb</title>
		<link>http://fromtherooftops.us/10-green-brands-you-should-know/comment-page-1/#comment-36</link>
		<dc:creator>caleb</dc:creator>
		<pubDate>Tue, 16 Feb 2010 22:19:34 +0000</pubDate>
		<guid isPermaLink="false">http://fromtherooftops.us/?p=253#comment-36</guid>
		<description>It really is exciting to find organizations (and individuals) who possess the perspicacity to survey a situation and envision alternatives. Personally, I love the Alchemy Goods zipper pull. Problem: we need zipper pulls for our inner tube bags. Problem: we use the tubes but not the valve stems when we make these bags. Solution: use the valve stems as zipper pulls. So simple, elegant and brilliant.
Look back at these brands and you notice that this is a recurring theme: problem: unsustainable and heavy gear. Solution: lighter weight products made out of better material. Problem: &quot;sustainable fashion&quot; has one look, and it&#039;s a bit too &#039;granola&#039; for many people&#039;s tastes. Solution: introduce good materials to sound aesthetics, relish the results.
 It&#039;s been said that necessity is the mother of all invention. If so, these brands seem to do a good job of listening to mothers necessity AND Earth.</description>
		<content:encoded><![CDATA[<p>It really is exciting to find organizations (and individuals) who possess the perspicacity to survey a situation and envision alternatives. Personally, I love the Alchemy Goods zipper pull. Problem: we need zipper pulls for our inner tube bags. Problem: we use the tubes but not the valve stems when we make these bags. Solution: use the valve stems as zipper pulls. So simple, elegant and brilliant.<br />
Look back at these brands and you notice that this is a recurring theme: problem: unsustainable and heavy gear. Solution: lighter weight products made out of better material. Problem: &#8220;sustainable fashion&#8221; has one look, and it&#8217;s a bit too &#8216;granola&#8217; for many people&#8217;s tastes. Solution: introduce good materials to sound aesthetics, relish the results.<br />
 It&#8217;s been said that necessity is the mother of all invention. If so, these brands seem to do a good job of listening to mothers necessity AND Earth.</p>
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		<title>By: Julia</title>
		<link>http://fromtherooftops.us/10-green-brands-you-should-know/comment-page-1/#comment-28</link>
		<dc:creator>Julia</dc:creator>
		<pubDate>Thu, 11 Feb 2010 00:02:55 +0000</pubDate>
		<guid isPermaLink="false">http://fromtherooftops.us/?p=253#comment-28</guid>
		<description>Thanks for opening my eyes to these companies, mate, I had no idea people were doing such fun and fascinating things with recycled materials.

You&#039;ve even got my aussie mates looking for Australian distributors of GoLite gear. I&#039;ll certainly be looking to GoLite before my next field research gig.</description>
		<content:encoded><![CDATA[<p>Thanks for opening my eyes to these companies, mate, I had no idea people were doing such fun and fascinating things with recycled materials.</p>
<p>You&#8217;ve even got my aussie mates looking for Australian distributors of GoLite gear. I&#8217;ll certainly be looking to GoLite before my next field research gig.</p>
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		<title>By: Scott</title>
		<link>http://fromtherooftops.us/10-green-brands-you-should-know/comment-page-1/#comment-23</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Mon, 08 Feb 2010 06:23:05 +0000</pubDate>
		<guid isPermaLink="false">http://fromtherooftops.us/?p=253#comment-23</guid>
		<description>Thanks for the post, Caleb! I really enjoyed checking out these companies. In particular, I loved coming across the Alchemy Goods bottle opener, and seeing the image of the opener next to the original seat belt buckle it came from. http://www.alchemygoods.com/reopener.html They&#039;re almost EXACTLY the same! A powerful reminder that sometimes you just have to look at something with new eyes to see what it could be. I wonder what else is out there that could be reused with a little design tweak!?</description>
		<content:encoded><![CDATA[<p>Thanks for the post, Caleb! I really enjoyed checking out these companies. In particular, I loved coming across the Alchemy Goods bottle opener, and seeing the image of the opener next to the original seat belt buckle it came from. <a href="http://www.alchemygoods.com/reopener.html" rel="nofollow">http://www.alchemygoods.com/reopener.html</a> They&#8217;re almost EXACTLY the same! A powerful reminder that sometimes you just have to look at something with new eyes to see what it could be. I wonder what else is out there that could be reused with a little design tweak!?</p>
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		<title>By: Dawn</title>
		<link>http://fromtherooftops.us/10-green-brands-you-should-know/comment-page-1/#comment-22</link>
		<dc:creator>Dawn</dc:creator>
		<pubDate>Sun, 07 Feb 2010 21:15:38 +0000</pubDate>
		<guid isPermaLink="false">http://fromtherooftops.us/?p=253#comment-22</guid>
		<description>What thorough reviews of five great companies, Caleb!  I feel all the more inspired to check into the companies I wasn&#039;t previously as aware of (Go-Lite &amp; Nau, in particular); the factual and informative tidbits are much appreciated.

Thanks for delving into the excellence that is Held Vegan Belts, they are a fantastic company.  I&#039;ve had the pleasure of talking with the owner, Micah, when I&#039;ve stopped in... He is seriously as friendly and professional as he appears laid back and down to earth.  Knowing they have a massive selection of wonderful bracelets, I walked out with two lovely (and unique) reclaimed rubber bracelets for an extremely reasonable price.  Micah (whom I would venture to guess is who you encountered) definitely offered me tea too!  Additionally, he gave me a sneak peek at a handsome bag he was working on from reclaimed mudflaps as well as excitedly informing me of a new &quot;program&quot; Held now has wherein when you get tired of your belt buckle on your Held Belt, you can bring it in for a free change!  

For fans and future fans of Held, they are ever-expanding their wares. Rumor has it in addition to their belts/bracelets/wallets/soon-to-be-available-bags, they will also be carrying sexy and useful utility belts for both the ladies and gents on the go. Oh and they&#039;re always taking any and all materials that might otherwise get trashed.

Looking forward to your second round of picks, Mr. Bushner!</description>
		<content:encoded><![CDATA[<p>What thorough reviews of five great companies, Caleb!  I feel all the more inspired to check into the companies I wasn&#8217;t previously as aware of (Go-Lite &amp; Nau, in particular); the factual and informative tidbits are much appreciated.</p>
<p>Thanks for delving into the excellence that is Held Vegan Belts, they are a fantastic company.  I&#8217;ve had the pleasure of talking with the owner, Micah, when I&#8217;ve stopped in&#8230; He is seriously as friendly and professional as he appears laid back and down to earth.  Knowing they have a massive selection of wonderful bracelets, I walked out with two lovely (and unique) reclaimed rubber bracelets for an extremely reasonable price.  Micah (whom I would venture to guess is who you encountered) definitely offered me tea too!  Additionally, he gave me a sneak peek at a handsome bag he was working on from reclaimed mudflaps as well as excitedly informing me of a new &#8220;program&#8221; Held now has wherein when you get tired of your belt buckle on your Held Belt, you can bring it in for a free change!  </p>
<p>For fans and future fans of Held, they are ever-expanding their wares. Rumor has it in addition to their belts/bracelets/wallets/soon-to-be-available-bags, they will also be carrying sexy and useful utility belts for both the ladies and gents on the go. Oh and they&#8217;re always taking any and all materials that might otherwise get trashed.</p>
<p>Looking forward to your second round of picks, Mr. Bushner!</p>
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		<title>By: Brett</title>
		<link>http://fromtherooftops.us/10-green-brands-you-should-know/comment-page-1/#comment-21</link>
		<dc:creator>Brett</dc:creator>
		<pubDate>Fri, 05 Feb 2010 23:50:12 +0000</pubDate>
		<guid isPermaLink="false">http://fromtherooftops.us/?p=253#comment-21</guid>
		<description>Thanks for the well-written article Caleb.  I used a Go-Lite rucksack on the PCT and it made it 2,600 miles without a scratch.  Then a junkie jacked it from a construction site I was working at in San Francisco.  I hope that guy is still getting good use out of it . . .</description>
		<content:encoded><![CDATA[<p>Thanks for the well-written article Caleb.  I used a Go-Lite rucksack on the PCT and it made it 2,600 miles without a scratch.  Then a junkie jacked it from a construction site I was working at in San Francisco.  I hope that guy is still getting good use out of it . . .</p>
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